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Marketing on a Budget: 5 Low-Cost Strategies to Promote Your Digital Business and Maximize ROI

Do you dream of starting a digital business but worry about the cost? I understand how overwhelming it can be, but I'm here to tell you that you don't need a huge budget to make it work. In fact, some of the most successful businesses started with nothing but a dream and a shoestring budget.

Here are five low-cost marketing ideas that you can use to promote your digital business and make it a success:

  1. Social Media Marketing - Social media platforms like Facebook, TikTok and Instagram are great ways to build your audience. Chose one platform as your anchor. One where your target audience hangs out the most.

  2. Content Marketing - Create content that builds trust with your audience as an authority in your field driving traffic tonyour website. Give value freely and keep track of what is resonating with your audience. You can write blog posts, create videos, or even start a podcast.

  3. Influencer Marketing - What influencers are out there in your industry? This can be a low cost way to get your brand in front of customers. Stories sell, but testimonials tell! We love to hear from people we trust about a brand that's new to the market.

  4. Email Marketing - How many emails is too many emails? So often my clients think they are "too small" to send out regular newsletters to their audience. ITS SIMPLY NOT TRUE! If someone is willing to hand over their precious email to you, they are asking to be sitting in your warmed up audience seat! You can add a subscribe now to your socials, website and lead magnets and start building from there.

  5. Referral Marketing - Encourage your customers to refer their friends and family to your business. You can offer incentives like discounts or freebies to customers who refer new business your way.

Remember, success doesn't happen overnight. It takes time, dedication, and hard work. But with these low-cost marketing ideas, you can promote your digital business on a budget and still make it a success. Don't let financial constraints hold you back from achieving your dreams. With a little creativity and ingenuity, you can make it happen.


Tara Elzingre

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