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Starting a Business as a Mom: Making the Most of Limited Resources

I love hearing the reasons and inspiration behind why a mom starts a business and I can tell you I have it down to one of the following reasons:

  1. Work/Life Balance

  2. Financial Freedom

  3. See a problem that needs to be solved

  4. Role modeling for kids

  5. Keeping up with skills from career

Owning a business can be a game-changer for moms who want to be more present with their families. When you work for someone else, you often have to adhere to someone else's schedule and priorities, which can mean missing out on important moments with your family. But when you own your own business, you have more control over your schedule and can make time for the things that matter most to you.

Unfortunately when I work with moms who want to start a business they sometimes come in with the idea they can build it around naptime. Owning a business is hard and whether you are looking to supplement your income with a couple hundred euros or creating a 50k income you will have to work for it. But the difference is that you're doing it for yourself and your family, not for someone else's bottom line. You're also able to prioritize your family's needs and be there for them in a way that works for you.


As a mom entrepreneur, you can create a business that allows you to work from home, set your own hours, and prioritize your family's needs. This means that you can attend school events, doctor's appointments, and other important family moments without worrying about getting permission from a boss or missing out on a paycheck. By taking control of your work-life balance, you can feel more present with your family and create a fulfilling life for yourself and your loved ones.


It gets better (and easier) if you join a community like the Digital Mama collective. With a membership like this you get access to other like-minded mamas eager to share their tips & tricks and become ready made friends and customers. A coach & mentor to help keep you accountable to achieve your ambitious goals. With some creativity and hard work, you can start a business that fits your lifestyle and budget. Its an investment in your business and in you!



Your superpower for starting a business should come from the transferable skills from your previous jobs, education, or hobbies.

  • If you have experience in marketing or social media management, you can use those skills to promote your own business.

  • If you have a background in accounting or bookkeeping, you can manage your own finances and keep track of your business expenses.

  • If you're a talented writer, you can create your own content for your blog or social media.

By using your existing skills and talents, you can save money on outsourcing these tasks and invest that money back into growing your business. Plus, you'll be able to work on tasks that you enjoy and are good at, which can make the work more enjoyable and fulfilling.

Starting a business can be expensive, but it doesn't have to be. In fact, there are many free resources that you can use to get started.

Here are a few ideas:

  1. Use free business tools and software: From project management software to bookkeeping, there are free tools and software you can utilise

  2. Take advantage of YouTube: There are so many wonderful learnings already out there from people who have walked your path before you

  3. Use social media: Social media platforms are free to use and can be a great way to promote your business organically and reach new customers.

  4. Network with other entrepreneurs: Joining networking groups or attending events can be a great way to meet other entrepreneurs and learn from their experiences.

  5. Utilize free online courses: There are many free online courses available on topics like marketing, finance, and entrepreneurship that can help you build your skills and knowledge.

By taking advantage of these free resources, you can start your business without breaking the bank. Remember, starting a business is all about creativity and resourcefulness, so don't be afraid to get creative with how you use these free resources to grow your business.


Starting a business can be daunting, especially if you're on a tight budget. One way to overcome this challenge is to find a mentor or coach who can guide you through the process. A mentor can provide valuable insights and advice, share their own experiences, and help you avoid common pitfalls. You can find a mentor through networking events, industry associations, or online communities. Many entrepreneurs are willing to share their knowledge and help others succeed. You can also consider hiring a coach who can work with you one-on-one to develop a business plan, set goals, and hold you accountable. While hiring a coach can be an investment, it can be worth it in the long run as it can save you time and money by helping you avoid costly mistakes. Remember, building a business takes time, patience, and a willingness to learn from others. With the right guidance and support, you can achieve your entrepreneurial dreams.

Starting a side hustle as a mom can be a great way to build your skills, gain confidence as an entrepreneur, and earn some extra income. Just remember to start small, set realistic goals, and utilize the resources available to you.





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