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The New Mom Economy: Powered by Presence and AI

Greetings to all the moms out there who are juggling the demands of motherhood while dreaming of pursuing their passions and building a successful business. Today, I want to talk to you about the power of the new mom economy and how we are becoming more empowered thanks to AI and being more present with our kids. Motherhood and entrepreneurship; these two seemingly opposite roles can actually complement each other in a way that leads to incredible success and fulfillment.


Let me take you back to May of 2020. We were in a lockdown for a few weeks now and my daughter who was almost 2 had changed so much in those weeks. And I had the opportunity to witness it. The wheels had already begin to turn in my head about how nice it was to work from home. To get off a call and sit down with her for lunch. To join another call and then play tea party. All the while I was pregnant with my second child.



We had bought a new house and so moving to a new area meant changing childcare. Wow the cost but WOW WOW WOW the waiting list! How were we going to manage when both our jobs at the time were already anxious to have everyone back in the office? A commute that would be tricky for us to manage alongside the creche opening hours? With no family around, in a community we had yet to meet.


I went to speak with a career coach and it was very clear from our first 30-minute conversation that I was going to find another way. Another way not to have to sacrifice my career and independence in order to enjoy the beauty of being at home I had experienced the past few weeks.


When I think about the sacrifices my mom had to make in order to keep the lifestyle she wanted for us. Working evening shifts as a waitress so she could be at home with us during the day. Why would I not embrace all that technology has to offer me now to create a lifestyle that means I can have more? Technology has made it possible for us to have business booming in the background while we are enjoying playdates and paychecks.


As a mom of 3, Motherhood has been one of the most challenging and rewarding experiences in my life. As moms, we have to be masters of multitasking, balancing the needs of our children, our partners, and ourselves. We have to be creative problem solvers, constantly adapting to changing circumstances and finding new ways to meet the needs of our families. We have to be resilient, pushing through the toughest of challenges with grace and determination.


In recent years, we've seen a rise in the number of moms starting their own businesses. With the help of technology, it's become easier than ever for moms to work from home and create successful businesses while still being present for their families. And now, with the advent of AI, we're seeing the birth of a new mom economy. moms are taking control of their lives and creating businesses that allow them to have more time with their children while achieving financial independence. As a business coach based in Ireland, I have seen firsthand the power of entrepreneurship for moms and how it can positively impact their lives.


AI technology is helping moms in business in a variety of ways. Here are just a few:

  1. Customer Service: AI-powered chatbots can provide customer service 24/7, without human intervention, reducing the need for you to respond to common queries and allowing businesses to provide a more personalized experience.

  2. Sales: AI can be used to analyze customer data to identify patterns and trends, which can help businesses make better sales and marketing decisions. For example, AI-powered recommendations can be used to suggest products or services that customers are likely to be interested in based on their past behavior.

  3. Time Management: AI-powered tools such as scheduling assistants and chatbots can help you automate your schedule, freeing up time for more important tasks.

  4. Personalization: With the help of AI, you can personalize your marketing efforts to target your ideal customers more effectively.

  5. Analytics: AI tools can analyze data from social media and other sources to help you make better business decisions.

  6. Workflow Optimization: AI-powered tools can optimize workflows, making business processes more efficient and cost-effective.

  7. Financial Analysis: AI can be used to analyze financial data and identify trends and patterns, which can help businesses make better financial decisions and improve profitability.

Starting a business can seem daunting, but it can also be one of the most rewarding experiences of your life. As a mom, you have unique skills and experiences that can be translated into a successful business venture. You know how to multitask, manage your time effectively, and have a deep understanding of your family's needs. These qualities can all be utilized in your business.


The new mom economy is all about being present for your family while still building a successful business. AI technology is helping moms achieve this by automating time-consuming tasks and providing valuable insights. By embracing this new economy, moms can create thriving businesses while still being there for the moments that matter most. Statistics show that moms are becoming a driving force in the world of entrepreneurship. According to the 2021 State of Women-Owned Businesses Report, women-owned businesses in the US have increased by 58% since 2007, and of those businesses, 42% are owned by moms. This trend is not limited to the US alone; a survey conducted by the British Business Bank found that women in the UK are starting businesses at a faster rate than men, with 47% of these women being mothers.


As a business coach, I am here to support you on your journey to entrepreneurship. I can help you develop a business plan, navigate the challenges of starting a business, and provide ongoing support and guidance. Remember, starting a business is a risk, but the rewards can be incredible. You have the power to create a life that allows you to spend more time with your family and achieve financial independence. Don't let fear hold you back from pursuing your dreams. Get in touch with me today and let's take the first step towards creating a successful business together.




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